Modern Dresses by Maslavi
The MASLAVI Collection is
a reflection. A reflection of the past and a vision of the future. As
the newest venture for the New York-based fashion house Jovani, MASLAVI
brings forth a new look to the market; one that is rooted in Jovani’s
35-year history.
Established in 1979 by Jacob Maslavi,
Jovani has continued to expand and develop into a company that doesn’t
just make dresses for one type of woman, but for every woman. With
MASLAVI, Jacob’s sons, Saul and Abraham, plan to bring Jovani’s
signature touch to the ready-to-wear market.
“We named the line after our father,”
said co-owner and Vice President, Abraham Maslavi. “He was an image of
elegance, an image of generosity; a true visionary. MASLAVI is a
reflection of him and his vision.”
MASLAVI features 60 pieces that are
right on trend for Fall 2014. From jacquard metallics and printed
fabrics to leather and grommet detailing, MASLAVI brings a modern edge
to Jovani’s elegant craftsmanship. “We felt that there was a void in the
contemporary market for our customers that love our dresses,” said CEO
and President, Saul Maslavi. “With MASLAVI, we’re incorporating our
product into their everyday lives.” These pieces are versatile enough
for both day and night. From the office to a cocktail event, MASLAVI
gives women a chance to feel glamorous without feeling overdressed.
Jacob Maslavi envisioned an apparel
market filled with glamorous dresses for every woman attending any
occasion, and his legacy is continuing with Jovani’s newest project,
MASLAVI.
Modern Dresses by Maslavi
